Is Your Business Social Media Ready? Take the Quiz!

For the following statements, select True or False.

1. Real stories from your customers have more impact than your crafted marketing messages
2. Your business self-promotion is losing its effectiveness
3. Relevant marketing content is getting more attention than linguistically perfect content
4. Your influencers have a more powerful voice than your communication agency
5. You believe that well earned customer loyalty is more valuable than price discounted loyalty
6. Your online networks are gaining share of voice
7. You trust your customers to communicate about you
8. You have an online place to engage with your fans
9. You feel that listening is at least equally important as talking
10. You are able to measure the above to determine if they are true or false

If you answered most of the questions as True, you are truly social media ready.

If you answered all of the questions as True, talk to me!  Let me know how you do it!

Holy eBay Robin, Social Media’s got my Batbelt!

Batman is a superhero known for his analytical detective skills and using tools on his famous batman utility belt to handle all sorts of challenges from the villains.   Ah, as if all you have to do is add “bat” in front of a tool and it becomes unique, special, just the right tool for the job.

Today with a bat-iPhone utility belt armored with a bat-map, a bat-calendar, bat-Twitter, bat-Skype and bat-internet we can handle all sorts of challenges from the communication cost and time villains.  And even more interesting, with today’s bat-tools we no longer need to shine a bat-signal into Gotham City for our communication, we’ve got bat-e-Bay!

Bat e-Bay can be used to auction something unique to a very large audience of which a small population would be highly interested — something like a 1966 official Batman Utility Belt.

Permission for photo graciously provided by e-Bay seller where the item is auctioned http://tinyurl.com/ctru7w

The batman utility belt is an excellent  long tail example:  no longer is it a detective challenge for the likes of  a superhero like Batman to find the right pool of potentially interested purchasers.  Social media casts a huge net and the villains of cost and time are easy to fight.  Yep, bat-times have clearly changed and the distribution bat-channels have also changed tremendously.  Though if you are looking for souvenirs of the same bat-time at the same bat-channel, stay tuned cause bat-social media’s got your back.

Business “Almanac” for 2009

What would you put on your calendar if you had 12 months for a picture, a remembrance, a verse? I’ve reflected back on 2008 to share some once-a-month lessons for 2009!

JANUARY – PLAN, YOU CAN!

In January last year I had 3 project proposals under client evaluation and I could have won any of them… or as it turned out ALL of them. They often say when it rains it pours, and it was snowing… So I spent several weeks in the Sierra Foothills planning precisely what, when and how I could manage to be in several places at the same time and deliver top quality while keeping my sanity.

Moral of January: A Plan in Hand lets you Expand

FEBRUARY – DIVERSITY UNIVERSITY

I love saving up all the year’s business cases as well as my own lessons learned to bring them to the Grenoble Graduate School of Business for the Management Consulting Tools and Processes course! In 2008 students were from Angola, Canada, France, Georgia, Germany, Ghana, India, Ireland, Italy, Mexico, Russia, Serbia and the UK. Add up the countries where the students lived and worked and the international and cultural diversity of the group is impressive! Then create culturally diverse teams and give tough assignments, and watch the energy and ideas begin! 100% survival rate. I can’t wait to return next February!

Also in February, I went to Barcelona and spent several days interviewing more than 71 Telecom businesses from all over the world at the Mobile World Congress. The business shared some astoundingly diverse new product and service ideas, a world of creativity! At the end of each day my smile hurt, as did my feet… fortunately there were tapas!

Moral of February: Avoid Adversity, Embrace Diversity

MARCH – SHARE YOUR WISDOM

In March I had the opportunity to teach Interactive Marketing / Web 2.0

to a fantastic group of executives. I also had the opportunity of sharing my experiences in marketing in an advanced professional marketing module for masters students. It costs so little to be generous with your lessons learned. Wikipedia is still free after all. From new caves in second life to new models of sustainable development, a world of ideas is out there to explore and share.

Moral of March: He Who is Wise, Shares the Prize

APRIL – CHERISH THE HIGHS AND THE LOWS

April signals the end of snowboarding and not yet the beginning of hiking. Temperatures can be freezing or perfectly warm — rain, snow, sunshine and everything in between. In April, the intensity of teaching and traveling turned into writing reports and grading papers, then from working in front of a computer all day to working with a view of the ocean on the island of Maui….from studying databases to studying marine life face to face. Fluctuations are normal, enjoy them!

Moral of April: Establish your Missions and Respect the Transitions

MAY – TAKE THE 10000 FOOT VIEW

You know that life’s not all that bad when your market research and PR work takes you up a few thousand feet… in this case high above Yosemite National Park. It sure was a lot easier getting to the top of “Half Dome” by airplane than it was years ago when I had to spend a day to climb up by cables. The view from the top is so different from the view from the valley. It’s great to change things up for different viewpoints.

Moral of May: Avoid the Subjective, get Perspective

JUNE – CONSERVE ENERGY

In June I was in a plane, train, bus, metro, taxi, working in Paris, in London and in Grenoble. It was one of those months that you avoid checking out your expenditure on one of those carbon footprint calculators. My only consolation was knowing that we were keeping eco neutral by growing biodiesel fuel back on the ranch. Clearly, there are times when there are a lot of things to do and places to be, and in those times it’s important to expend what is needed but conserve energy along the way.

Moral of June: Energy Saved is Well Behaved

JULY – FOCUS ON QUALITY

A gorgeous view of a Parisian full moon captivated me one evening, so I quickly grabbed my point and shoot camera and clicked a perfectly awful shot (not pictured here). Then Stefano Candito simply showed me how to slow down, rest the camera on the bridge and slow the shutter speed – something I would have never done in my rush through life. Astounding quality results ensued.

Moral of July: Take the Time, Results Sublime

AUGUST – RESPECT MOTHER EARTH

August in the Sierra Foothills was a month of tomatoes. Fortunately, not people throwing tomatoes at me, but rather tomatoes in sauce, tomatoes on the grill, canned tomatoes and dried tomatoes, a full Slow Food bounty from mother earth! But it wasn’t just the tomatoes that were abundant this year, peppers, aubergines, fruit and herbs, a veritable daily feast! Sometimes the compensation you receive from doesn’t come in the form of salary, it may be a bit sweeter… with seeds.

Moral of August: Perfectly grounded, harvest unbounded

SEPTEMBER – LISTENING IS THE SECRET TOOL

It seemed that I spent most of September talking: presenting to a team in London, leading a team in Germany, speaking to a team in Paris. Well at least that was the way it seemed because in fact I spent most of September listening. Just because I may find myself standing in the front of a projection of slides doesn’t mean I have to be the one doing all the talking. Sometimes the collective knowledge of a room of people can be harvested by actively listening to the various viewpoints in a group and simply publish them with a collaborative tool such as Google Docs. A pretty cool technique, though if you do end up trying active listening with a spouse or partner, I would leave off the publishing part…

Moral of September: To Help People Glisten, Just Give a Listen

OCTOBER – SMILE WITH THE PEOPLE AROUND YOU

By the time October rolled around I had spent so much of the year on planes that I looked for emergency exits and tried to fasten my seat belt every time I sat in a chair. With all of the jetlag and disorientation I felt more influenced by altitude than attitude. It was a good lesson to remember happy daily attitude, especially with the people around you.

Moral of October: For Every Frequent Flyer Mile, Give a Friend a Great Big Smile

NOVEMBER – NETWORK

What happens when you open your eyes and ears to the ideas of friends and colleagues in your professional network? New projects and new opportunities! And for me, these opportunities abounded in November.

Networking isn’t just about what you can get, it’s also about what you can give, so think about some great people and projects you can promote such as:

Smartstops.net…contrary to their name, this company is GO. You heard it here, Chuck LeBeau is a financial genius.

And I dare you not to cry when you view the reel at Vine Street Pictures… I already KNOW the ending and I still cry each time I see it! There’s hope, there’s talent and the power of emotion…

Moral of November: For Those Whose Work you Greatly Respect, Spread the Word and Help Connect

DECEMBER – ACKNOWLEDGE

I recently read a book, I think it was The Long Tail, that featured over 2 pages of acknowledgements at the end. I wondered who would ever read all those acknowledgements, and then I read them. And it got me thinking about how rarely we write down all our thanks and publish them. So I’m doing it.

Moral of December: When Given help to Actualize, Don’t Forget to Recognize

First and foremost thanks to all the folks at Central Sierra Connect, ATCAA,  CETF, CASF, County ISPs and residents who are going to soon bring high speed internet and a working mobile phone to the underserved communities (including my office).

Thanks to all of the Management Consulting, Customer Intelligence and Interactive Marketing students who continue to challenge and inspire me, and continuously ask for endorsements. Special thanks to interactive marketing expert Siobhan Bulfin and Web 2.0 expert Andrea Alfieri for shared appreciation of SEO.

Grosses bises to the Grenoble Team plus Bruno and your neverending supply of coffee, sofas, computers, coffee, storage, sports equipment, rides, food, euros, friendship, laughter… did I mention coffee? Merci mes amis, je vous embrace!

Love to all of my family and friends for helping me solve problems and supporting my independence. Hey I did manage to get to San Diego, Chicago AND Hawaii Crosts all in one year!

Love to Team Colorado for helping me solve problems and supporting my independence and for pardoning my inability to manage to get to Colorado in a whole year.

Bravo and felicitations to Vincent for bringing home a gold AND a silver medal from Beijing!!!!

Muchos gracias to team Barcelona (Mun and Sergi and Virginie) for an intense job well done!

Kudos to Amoks and HyperObjects for your e-finesse and 100% responsiveness.

Merci for the talent and hard work and patience of all the team at Venise in Paris (Lionel, Silvia, Jerzy, Marie-Agnes, Laurence, Barbra) for an exciting place to work (and sleep), fantastic challenge, and my first job as a top model.

Grazie Grazie to Team Italia who taught me a new language through the thrill of gelato, the delight of pasta, the rules of football and the true meaning of piccolo.

Thanks to the all the Chi-Towners who allowed me to reminisce, work, eat more “sensible portions” and celebrate the 4^th in home town style.

Thanks to all of my 2008 enterprise clients for outstanding opportunities to collaborate and share business ideas over a teleconference, a drink, a meal, or a very large Oktoberfest pretzel.

Thanks to VineStreetPictures, TwistStudios, SierraTrek photography and Ferme Gabert who graciously allowed me to exchangetheir business lessons with the masters students.

Thanks to all the team at Courtney for the miracles you perform to fight fires and the time you took away from airplanes and wrenches to build new business.

Thanks to volunteers at Craigslist Foundation, Taproot, Focus, Slow Food for sharing precious time for precious causes

Thanks to the impressive talent and energy of the SmartStops.net team and a brilliant solution to buy and hold…and the world economic crisis.

Thanks to San Francisco, Chicago, Maui, Paris, Grenoble, Barcelona, Montpellier, Frankfurt, Lyon, Amsterdam, London, Munich, D.C., Los Angeles, San Diego, Redding and the Central Sierra for allowing safe transportation, a home in your city for whatever length of time, and access to touch the lives of your precious people.

Interactive Marketing Paris

having fun in Paris with GREAT interactive marketing students : Sandra, Siobhan, Barbara; Andrea; Silvia, Marie-Agnes. Very interesting class!

Interactive Marketing / Web 2.0 in Grenoble France

It’s a thrill to have such a talented, professional and diverse group of business executives in the interactive marketing / web 2.0 course!  This experienced and energetic group is going to change the way that marketing is done here in Grenoble and internationally!  I can’t wait to see the results.  This class is designed to review Web 2.o techniques, and also to put them into a strategic structure that will lead to a huge ROI for the executives and their teams.  Tomorrow I will get to hear the results of their reflections, stay tuned!

Marketing Students at GGSB get hip

20 Feb 2008 is the start of the module I am teaching for the Masters in Marketing group at the Grenoble Graduate School of Business GGSB. For these 20+ Masters students I will be highlighting some hot tips and tricks for their future marketing success, explore trends, emerging practices and innovation, and discuss real life marketing business cases. It will be a FUN marketing course!

INTENSITY

I survived! Barcelona, Paris and London.  More details later, but it was an amazing and intense experience working with some outstanding clients and a fantastic team.  Some of the successes? We created a marketing landscape, we proposed going interactive for a somewhat offline customer, and put some new marketing structure to a fantastic marketing strategy….

Podcasting in Grenoble – Interactive Marketing Course

Bonjour de Grenoble! JOIN US for the interactive marketing course Mar 4 and 5! Attached is a link to our new podcast, just uploaded to the Grenoble Ecole de Management Site with all the details!

http://www.grenoble-em.com/news.aspx?news=1892