Archive for the ‘family’ Category

12 Simple Actions for 12 Happy Months in 2010 – Happy Holidays!

December 23, 2009 Leave a comment

The holidays are a great time for relaxing, thinking about friendships and accomplishments from the past year, and planning a new year of action!  So  this holiday “card”, is my gift to you: some good causes, some items for your action list, some new friends, and some topics for your blogs next year!  Here is a link to a PDF version of the card for your download pleasure:  xmascard2009_2010.  You can also click on the photos to read the details then check out the list below to hyperlink to the goodies.  Enjoy, and may all of your holiday wishes come true!

Here are the hyperlinks to help you check out and implement each of the actions!


Check out this carbon calculator (UK)


Help prevent malaria by donating a mosquito net

This photo is one of the shots that you’ll find on the Unicef New Zealand Flickr Site:

And here’s where you can donate!  Please go to the Unicef Under Cover Malaria Net Fundraising site and donate a net!


For good exercise for a good cause check out Team in Training,

For good eating check out the Slow Food organization


Check out the Malama Loyalty website and reflect on how you can inspire loyalty


Act locally!  This year I helped ATCAA, a local community action organization increase their outreach and efficiency.  Take action during the holidays, volunteer your time locally!


Check out the Academy of Sciences San Francisco Sustainable Building

And get some tips for sustainable living


Check out the blog by Siobhan Bulfin, who is changing the world of connections:

The photo pictured here is one I took this year inside of the Sydney Opera House.  Come see us in Sydney in April 2010 for the Connect Now conference to learn how to find and promote your superheroes!


Check out the video promo, Bringing Community to Broadband


Check out The Reckoning Film

Find out more and participate in the international justice debate on the website below:


Here’s the site for a course that I teach at the Grenoble Graduate School of Business

You can see the profiles of some of the amazing students here:

Here is an educational website set up by one of the students:


Go out and hyperlink live with your loved ones to celebrate the holiday season and the arrival of 2010!

Wishing you a fantastic holiday season and a very happy new year!


A Family of Influencers

March 30, 2009 1 comment


Online social communities are powerful marketing allies!  I’m currently surveying people registered for the Marketing Now! event in New Zealand to find out about the social communities they are interested in developing.  Most of the responders so far reported that they are interested in developing a loyal community or community of influencers.  Who IS this community of influencers and how do you find them?  Well it may be that some of your best influencers are the ones close by in the gene pool — your family!  Ah, do I hear you mumbling that mixing business and personal Facebook friends or Twitter followers is like blending oil and vinegar for you?

Well I have been recently enlightened by spending time this week with my family of influencers:  my parents (in the 80’s age range just to give you an idea) participate in forums with their friends, use search engines for most of their info gathering, and check ratings and comments for most of the restaurants they try or videos they rent.    They’ll probably read this blog post and send a link to their friends.  My sister practically lives on her iPod – buys and comments on apps, contributes content to music communities (the group Cake in particular), downloads books and videos and follows on Twitter.  My brother is a photographer and uses Flickr to post and get comments on his art.   And the next generation of my family takes it to the next level!  Faren has helped create an open source health research community and Lucille is building one up as a wellness examiner!  And that’s just the start of it…  My family is and has the potential of being a powerful community of influencers as I am for them.   They are the first ones to think about for potential  comments, diggs, bookmarks and community influence… and they may be the easiest to engage.

So next time you are on an airplane and the announcement reminds you to look around because the nearest emergency exit may be behind you, remind yourself to also look around because your nearest community of influencers may be right behind you, or sitting next to you, and they may know about sites with good floor lighting to help light your way.

Oh, and for the curious minds, I’m the one smack in the middle of the photo above.  iPod girl (left) and photo boy (right) practiced influence skills at an early age.