Home > Online Marketing > Social Media Guidelines, hurry get yours today!

Social Media Guidelines, hurry get yours today!

“Where no plan is laid, where the disposal of time is surrendered merely to the chance of incidence, chaos will soon reign” — Victor Hugo (1802 – 1885)

Before jumping into new channels such as social media, have a strategy!  Here is a draft of mine. Send me yours!! I look forward to refining based on your feedback.

My Social Media Objectives

  1. Educate myself through listening tools
    1. Follow a strategic list of topics, people and communities as listed below
  2. Using a “reader”, review my selected follow list at least weekly
    1. Spend time weekly “surfing” or following my curiosity for innovation and ideas
    2. Educate others:
      1. Create and publish new content in my selected topic areas as least twice monthly
      2. Share information of interest in my chosen topic areas/keywords
      3. At least weekly, forward excellent content as appropriate
      4. Add commentary/opinions as applicable
      5. Inform appropriate network about events
      6. Inform current and potential professional collaborators and my network about my activities
      7. Connect others
        1. Forward introductions
        2. Act as a “glue” to network people and projects
        3. Number of incoming business opportunities through social networks
        4. Time spent (currently managed through Rescue Time)
        5. Qualitative connection quality reviewed monthly
        6. Qualitative review of commentary
        7. Future monitoring of social media analytics (currently reviewing tools TBD)
      8. Functional topics
        1. Discussions on performance marketing: customer-oriented marketing, social media, online marketing, performance marketing, analytical marketing
        2. Management consulting: leadership, reputation management
        3. Tools, emerging technologies, new media and techniques that help folks thrive
      9. Industry Focus
        1. Helping Non-profits, community developer, economic development entrepreneurship
        2. Developing and sharing best practices in sustainable business – organic farming/agriculture, local food, clean tech
        3. Small and local businesses
        4. High Tech, particularly software, services, Silicon Valley cool stuff

      My Success Measures

      1. Number of incoming business opportunities through social networks
      2. Time spent (currently managed through Rescue Time)
      3. Qualitative connection quality reviewed monthly
      4. Qualitative review of commentary
      5. Future monitoring of social media analytics (currently reviewing tools TBD)

      My Topic Areas

      1. Functional topics
        1. Performance marketing: discussions on customer-oriented marketing, social media, online marketing, performance measurement, analytical marketing
        2. Loyalty – mentor and inspire leaders to develop loyalty with communities and customers
        3. Management consulting – advise on leadership, reputation management
        4. Tools, emerging technologies, new media and techniques that help folks thrive
      2. Industry Focus
        1. Helping Non-profits, community developer, economic development entrepreneurship
        2. Developing and sharing best practices in sustainable business – organic farming/agriculture, local food, clean tech
        3. Small and local businesses
        4. High Tech, particularly software, services, Silicon Valley cool stuff

      My Style and Culture Guidelines

      • “Publish in social media as I would like to others to publish to me”
        • No spam
        • Respect time
        • Respect confidentiality preferences and requests of others
        • Promote others in a healthy ratio with promoting myself
        • Allow others to comment in my content, particularly opinions on all sides of the debate.  Take off topic  or spam comments offline
      • Selecting connections
        • Facebook : personal friends and limited professional friends
        • LinkedIn: personal and professional friends, connect to all except spammers (note also see my LinkedIn recommendation guidelines for more info on this)
        • Twitter: connect to most, except bots/spammers, off topic
      • Content creation writing style
        • Informative
        • Humorous
        • Casual
        • Organized

      My Confidentiality/Privacy Values

      I will not share:

      Friend’s personal information without consent, my birthday, financial information
      Information that is private to others

      Strategy Evolution

      This document is totally phase I.  As part of my strategy I look forward to adapting this based on results from my success measures and comments from others who have implemented successful strategies

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Categories: Online Marketing
  1. December 16, 2009 at 20:36

    Hi Sharon,
    Thanks for sharing your list, it looks like it’s time to write mine up too. Totally motivated! Although my objectives are probably baby steps compared to you.

    • Sharon Crost
      December 16, 2009 at 21:25

      Thanks and good luck 8apixel! Just writing yours up will be a huge step! I find that it is a great tool for focus and efficiency. I am working on posting a template online (coming soon) but if you want a copy just let me know via email (sharon@socialmediaalive.com).

  2. December 16, 2009 at 09:22

    Sharon can i steal that 🙂 this is an incredible resource – can’t wait for your input on what you think the best monitoring tool is – speaking of tools, i have come across this link that promotes the best social media marketing tools out there http://oneforty.com/?utm_source=twdef – ironically one-forty was one of those sidebar words on twitter and i was intrigued … et voila 🙂

  3. December 9, 2009 at 09:46

    Nice post Sharon. Will be coming back to read this one again and again.

    • Sharon Crost
      December 9, 2009 at 20:14

      Thanks Carrington! I hope to improve this and share it in a way that others (yes including those in Dubai) can create their own. I look forward to checking out more good stuff on http://blog.spotonpr.com/

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