Sharon’s e-references for Management Consulting Students

Management Consulting Tools – 2008

Sharon Crost’s Electronic References for creating outstanding consultants

Networking (it’s not just what you know…)

Freelancing: It’s Not Business – It’s Personal

http://www.sitepoint.com/print/874

LinkedIn

www.linkedin.com

How to improve your network skills

http://www.questcareer.com/networking_skills.htm

The ROI of Networking

http://www.startupspark.com/did-you-get-a-roi-in-your-business-networking-group-this-year/

Writing Great Proposals

How to Pitch a Brilliant Idea: ( personally, I really like this article)

Harv Bus Rev. 2003 Sep;81(9):117-23, 134

http://www.accelerated-learning-online.com/research/pitch-brilliant-idea.asp

Writing Proposals that Work

http://www.wairua.co.nz/publish/writing_proposals.html

Top 10 Tips for Winning Proposals

http://www.1stdirect.com/winning_proposals.html

Nine Steps to an Effective Proposal:

http://www.imcne.org/Resources/Writing_Effective_Proposals.htm

The Five Deadly Mistakes of Proposal Development

http://www.jrctrainingsolutions.com/freebie3.htm

Creating Knock-Out Business Proposals

February 02, 2001 By Stever Robbins

http://www.entrepreneur.com/startingabusiness/businessplans/article37316.html

Note: if your proposal is really important, I suggest you buy a book on proposal writing (you can select from several inexpensive used books in English from amazon.co.uk for example). It may be worth the small investment…

Strategic Analysis

The strategic planning process (note that it’s a totally basic overview)

http://www.netmba.com/strategy/process/

Strategic Management (excellent summary)

http://en.wikipedia.org/wiki/Strategic_management

Project Management

Project planning and management tools

http://www.mindtools.com/pages/main/newMN_PPM.htm

Project Management Tools

http://www.businessballs.com/project.htm

Measuring Performance

Measuring Performance

http://www.lakepartners.com/pdf/MeasurePerform.pdf

How to measure success: Uncovering the Secrets of Effective Metrics

http://www.prosci.com/metrics.htm

Measuring relevant things (get this electronically from the school library…)

Denton, Keith D, “Measuring Relevant Things”, International Journal of Productivity and Performance Management; 2005; 544-547.

Questionnaires

Questionnaire Design

http://www.cc.gatech.edu/classes/cs6751_97_winter/Topics/quest-design/

The Survey System

http://www.surveysystem.com/sdesign.htm

Questionnaire Design – General considerations

http://www.statpac.com/surveys/questionnaire-design.htm

Survey Monkey (Electronic Tool) – I am such a fan of this tool !

Note that if you sign up they have an excellent survey design tutorial.

http://www.surveymonkey.com/

Why wouldn’t Marketing Masters use Wikipedia?

On Thursday in class I made a suggestion to students to look up unknown terms in Wikipedia and one of the students replied that another professor (professors?) recommended against using it.  I think this was probably a misunderstanding, well I hope so.  But the comment surprised me, so I am wondering about this subject.

Our marketing world (particularly the Web 2.0 world) is evolving so quickly that this reference site is a great way of getting new information.  I used the  term “feedburner” as an example.   Not a lot of the students knew about feedburner, let alone RSS.   Google paid attention, then paid millions for feedburner …  shouldn’t curious, learning students type stuff like this in Wikipedia and get quick answers?

But why stop there, go Web 3.0, let’s talk wikianswers and askwiki…

There’s never been a more fun time for me to be a marketer with almost limitless (except for budget) possibilities that far exceed what I used to be able to do with the 4Ps marketing mix (yeah, type that in wikipedia)…

So what do you think, why wouldn’t Marketing Masters use Wikipedia?

Management Consulting Stars

Management Consulting Tools and Processes starts Monday at GGSB!  This year there are about 50 students from India, Russia, Georgia, France, Germany, Serbia, UK, Spain, Mexico, Canada, Ireland, possibly Africa and a few more that I’ve forgotten.  This is going to be an intense week, but the tools and tricks are all ready to give these students some new consulting power.

Marketing Students at GGSB get hip

20 Feb 2008 is the start of the module I am teaching for the Masters in Marketing group at the Grenoble Graduate School of Business GGSB. For these 20+ Masters students I will be highlighting some hot tips and tricks for their future marketing success, explore trends, emerging practices and innovation, and discuss real life marketing business cases. It will be a FUN marketing course!

INTENSITY

I survived! Barcelona, Paris and London.  More details later, but it was an amazing and intense experience working with some outstanding clients and a fantastic team.  Some of the successes? We created a marketing landscape, we proposed going interactive for a somewhat offline customer, and put some new marketing structure to a fantastic marketing strategy….

Podcasting in Grenoble – Interactive Marketing Course

Bonjour de Grenoble! JOIN US for the interactive marketing course Mar 4 and 5! Attached is a link to our new podcast, just uploaded to the Grenoble Ecole de Management Site with all the details!

http://www.grenoble-em.com/news.aspx?news=1892