Interactive Marketing / Web 2.0 in Grenoble France

It’s a thrill to have such a talented, professional and diverse group of business executives in the interactive marketing / web 2.0 course!  This experienced and energetic group is going to change the way that marketing is done here in Grenoble and internationally!  I can’t wait to see the results.  This class is designed to review Web 2.o techniques, and also to put them into a strategic structure that will lead to a huge ROI for the executives and their teams.  Tomorrow I will get to hear the results of their reflections, stay tuned!

Sharon’s e-references for Management Consulting Students

Management Consulting Tools – 2008

Sharon Crost’s Electronic References for creating outstanding consultants

Networking (it’s not just what you know…)

Freelancing: It’s Not Business - It’s Personal

http://www.sitepoint.com/print/874

LinkedIn

www.linkedin.com

How to improve your network skills

http://www.questcareer.com/networking_skills.htm

The ROI of Networking

http://www.startupspark.com/did-you-get-a-roi-in-your-business-networking-group-this-year/

Writing Great Proposals

How to Pitch a Brilliant Idea: ( personally, I really like this article)

Harv Bus Rev. 2003 Sep;81(9):117-23, 134

http://www.accelerated-learning-online.com/research/pitch-brilliant-idea.asp

Writing Proposals that Work

http://www.wairua.co.nz/publish/writing_proposals.html

Top 10 Tips for Winning Proposals

http://www.1stdirect.com/winning_proposals.html

Nine Steps to an Effective Proposal:

http://www.imcne.org/Resources/Writing_Effective_Proposals.htm

The Five Deadly Mistakes of Proposal Development

http://www.jrctrainingsolutions.com/freebie3.htm

Creating Knock-Out Business Proposals

February 02, 2001 By Stever Robbins

http://www.entrepreneur.com/startingabusiness/businessplans/article37316.html

Note: if your proposal is really important, I suggest you buy a book on proposal writing (you can select from several inexpensive used books in English from amazon.co.uk for example). It may be worth the small investment…

Strategic Analysis

The strategic planning process (note that it’s a totally basic overview)

http://www.netmba.com/strategy/process/

Strategic Management (excellent summary)

http://en.wikipedia.org/wiki/Strategic_management

Project Management

Project planning and management tools

http://www.mindtools.com/pages/main/newMN_PPM.htm

Project Management Tools

http://www.businessballs.com/project.htm

Measuring Performance

Measuring Performance

http://www.lakepartners.com/pdf/MeasurePerform.pdf

How to measure success: Uncovering the Secrets of Effective Metrics

http://www.prosci.com/metrics.htm

Measuring relevant things (get this electronically from the school library…)

Denton, Keith D, “Measuring Relevant Things”, International Journal of Productivity and Performance Management; 2005; 544-547.

Questionnaires

Questionnaire Design

http://www.cc.gatech.edu/classes/cs6751_97_winter/Topics/quest-design/

The Survey System

http://www.surveysystem.com/sdesign.htm

Questionnaire Design – General considerations

http://www.statpac.com/surveys/questionnaire-design.htm

Survey Monkey (Electronic Tool) – I am such a fan of this tool !

Note that if you sign up they have an excellent survey design tutorial.

http://www.surveymonkey.com/

Why wouldn’t Marketing Masters use Wikipedia?

On Thursday in class I made a suggestion to students to look up unknown terms in Wikipedia and one of the students replied that another professor (professors?) recommended against using it.  I think this was probably a misunderstanding, well I hope so.  But the comment surprised me, so I am wondering about this subject.

Our marketing world (particularly the Web 2.0 world) is evolving so quickly that this reference site is a great way of getting new information.  I used the  term “feedburner” as an example.   Not a lot of the students knew about feedburner, let alone RSS.   Google paid attention, then paid millions for feedburner …  shouldn’t curious, learning students type stuff like this in Wikipedia and get quick answers?

But why stop there, go Web 3.0, let’s talk wikianswers and askwiki…

There’s never been a more fun time for me to be a marketer with almost limitless (except for budget) possibilities that far exceed what I used to be able to do with the 4Ps marketing mix (yeah, type that in wikipedia)…

So what do you think, why wouldn’t Marketing Masters use Wikipedia?

Management Consulting Stars

Management Consulting Tools and Processes starts Monday at GGSB!  This year there are about 50 students from India, Russia, Georgia, France, Germany, Serbia, UK, Spain, Mexico, Canada, Ireland, possibly Africa and a few more that I’ve forgotten.  This is going to be an intense week, but the tools and tricks are all ready to give these students some new consulting power.

Marketing Students at GGSB get hip

20 Feb 2008 is the start of the module I am teaching for the Masters in Marketing group at the Grenoble Graduate School of Business GGSB. For these 20+ Masters students I will be highlighting some hot tips and tricks for their future marketing success, explore trends, emerging practices and innovation, and discuss real life marketing business cases. It will be a FUN marketing course!

INTENSITY

I survived! Barcelona, Paris and London.  More details later, but it was an amazing and intense experience working with some outstanding clients and a fantastic team.  Some of the successes? We created a marketing landscape, we proposed going interactive for a somewhat offline customer, and put some new marketing structure to a fantastic marketing strategy….

Podcasting in Grenoble - Interactive Marketing Course

Bonjour de Grenoble! JOIN US for the interactive marketing course Mar 4 and 5! Attached is a link to our new podcast, just uploaded to the Grenoble Ecole de Management Site with all the details!

http://www.grenoble-em.com/news.aspx?news=1892

Interactive Marketing Course Video

Check out the video for the interactive marketing course Mar 4-5 2008!

http://www.youtube.com/watch?v=WqcOQQYnMM8

Happy Holidays!

Wishing all of the best to you in realizing your personal and professional objectives for 2008!

Check out my blogroll on the sidebar for some holiday fun and interest!

Winter scene from Grenoble, France

Update on my Professional and Personal Projects

I’ve been a busy little elf this year. Here are some of the projects I’ve managed in 2007:

* Working with Red Bricks Media, the most INCREDIBLE interactive agency in the world, I had a blast directing some of their largest accounts spanning the full gamut of multimedia fun. I managed projects in paid search, search engine optimization, alliance programs, lead generation, viral campaigns, and on and on… working with a TALENTED, intelligent yet still outrageously fun team!

* In April, I was out in New York City, where I spoke on the topic of ROI for advanced advertising campaigns at the Search Engine Strategies conference, in front of some like 6000 or so people… (yeah, seeing your face projected on a huge video screen can be daunting…). Yes, I Luv NYC, even when it snows on the Easter Parade.

* During the summer, I worked on a project for the State of California, helping research agencies and develop poverty-related services for Silicon Valley (yes, one of the richest areas yet in serious need of communication, coordination and services to help those less fortunate). I managed primary and secondary research (for my students who know the difference), spent tons of hours on valuable analysis and provided an extensive insightful report.

* I am working with one of the most passionate and talented documentary film directors of our time (www.outoftheshadow.com), who is giving hope to families dealing with mental illness (schizophrenia). I am helping develop a web presence to inform families, health professionals and agencies, and sell the film (on DVD). This film will change your life, go to the site and buy it!!!

* And speaking of passion and talent, check out twiststudio.com! If you are looking for pure creativity and intelligence to boost your brand, go TWIST! I helped Twist with some strategic ideas this autumn, and I am looking forward to collaborating on GREAT innovations in 2008 and beyond. Watch out, Twist Studio is in BLAST OFF!!!

* Have you gone totally digital? Well in California, believe it or not, there is a large unserved and underserved population of folks who could clearly benefit from internet services and emerging technologies. I am helping facilitate government and business folks in 5 California counties to communicate, learn, market, and create applications and infrastructure to develop new business opportunities for Sierra Foothill populations.  Internet marketing just isn’t the same without the internet…

* And there’s more… I’m now starting up yet another project. This new project will identify the hottest emerging solution providers for potential partnerships/alliances with a top hardware vendor.  This project has it all: branding, online marketing, market landscape, client intelligence, face-to-face interviews, analysis, database development, reporting… yep, all the good makings of a brilliant project.

* But of course doing isn’t enough, I still love sharing wisdom along the way…. So I’ll be teaching again this year, most notably at the Grenoble Ecole de Management.. for the 7th year! Check out my new interactive marketing course, and my promo video, this is gonna be GREAT fun!!!

* Personally, I’m getting in outstanding shape to get out and do some crazy snowboarding this season!!! When I’m not out jogging (or jobbing) I’m spending tons of time on my organic farm.  I’m eating healthy and natural stuff, right from the garden… and mostly vegetarian… if I can keep all the bugs out of my fresh green salad…